Hockey Education Reaching Out Society (HEROS) is a volunteer- driven organization committed to empowering children through ice hockey. The premise of HEROS is to use the game of hockey as a catalyst to attract youth to a program offering support for education, self-esteem building and life-skills training.
The Flames Foundation supports HEROS through a multi-year partnership that resulted in a new HEROS program in the Calgary neighbourhood of Bowness. The partnership brings free hockey programming that teaches life skills to over 35 children annually. The three-year partnership fully funds the program in Bowness.