Hockey Education Reaching Out Society (HEROS) is a volunteer-driven, registered Canadian charitable organization committed to empowering children through ice hockey. The premise of HEROS is to use the game of hockey as a catalyst to attract youth to a program offering support for education, self-esteem building and life skills training.
The Flames Foundation supports HEROS through a multi-year partnership that resulted in a new HEROS program in the Bowness neighbourhood of Calgary.
OVER 17 YEARS, 7,200 BOYS AND GIRLS ENGAGED BY HEROS
FLAMES EVENSTRENGTH PROGRAM
Implemented in 1998 in partnership with Hockey Calgary and KidSport Calgary, the Flames EvenStrength Program alleviates financial hardship for kids and families who cannot afford the cost of hockey registration fees.
Together, the Calgary Flames, KidSport Calgary and Hockey Calgary ensure equality for Calgary kids in need — at any age of minor hockey through the EvenStrength Program.
1,400,000 TOTAL DISTRIBUTED TO CALGARY AND AREA KIDS
4,600 TOTAL KIDS HAVE RECEIVED FUNDING
368 KIDS IN 2016 RECEIVED FUNDING
In partnership with Hockey Calgary, the Flames Foundation launched our Novice Program last season, which includes an annual $100,000 contribution to the Novice age group. Hockey Calgary helps arrange surprise visits to Novice practices with Calgary Flames players. All Novice players in Calgary receive their game jerseys as part of the program in order to reduce this cost from families and participants.
2,219 CALGARY NOVICE HOCKEY PLAYERS
176 CALGARY NOTICE TEAMS ASSISTED
(Figures from 2016-17)
FLAMES COMMUNITY HOCKEY LEAGUE
The Flames Community House League is a regionally operated program for players in the Novice to Pee Wee age categories. The League is intended for families and youth seeking a recreational option for hockey, with less time and travel commitments. Scheduling is predetermined for two days a week including one practice and one game, and the registration fee is lower compared to other mainstream programs with minimal team fundraising.
The Flames Foundation is creating an exciting new twist on the league by funding the cost of jerseys for all participants and branding each jersey with the Calgary Flames logo. In addition, each team will have their own unique colour of jersey.
CALGARY INFERNO (CWHL)
The Flames Foundation commits $20,000 annually to support women’s hockey in Calgary, including the purchase of their jerseys.
The Flames Foundation is proud to host the annual Crowchild Classic at Scotiabank Saddledome, showcasing both the men’s and women’s varsity Dinos and Cougars, in what has become the largest attended game in the CIS (Canadian Interuniversity Sport).
The Flames Foundation donates $20,000 a year per hockey program to the University of Calgary, SAIT Polytechnic and Mount Royal University.
SPORT CHEK DEVELOPMENT CAMP
In partnership with SAIT and the Flames Foundation, sportscaster Rob Kerr hosted the sixth Calgary Flames/Sport Chek Development Camp. This two-day camp at SAIT is for kids from the EvenStrength Program, HEROS and Hockey Calgary. The camp is designed for underprivileged hockey players between the ages of 10-14 who do not otherwise have the funds to access a summer hockey camp.
ALBERTA JUNIOR HOCKEY LEAGUE (AJHL)
The Flames Foundation supports both the Calgary Canucks Junior ‘A’ Hockey Club and the Calgary Mustangs Junior ‘A’ Hockey Club in their player development and hockey programming.
COMRIE’S SPORTS EQUIPMENT BANK
In partnership with the Flames EvenStrength program and KidSport Calgary, Comrie’s Sports Equipment Bank gathers and redistributes equipment at no cost to kids who would otherwise be denied the opportunity to participate.